Employee Advocacy Programs
Turning your engaged workforce into your most powerful marketing and recruiting asset.
Employee advocacy programs leverage the personal social networks of a workforce to amplify corporate branding and recruiting efforts. Because consumers and candidates trust individuals far more than faceless corporate brands, an employee sharing a positive workplace story on LinkedIn generates massive ROI. Successful programs provide employees with pre-approved, easily shareable content, but encourage authentic personalization. By gamifying the experience and rewarding top advocates, companies organically boost their Employer Brand, dramatically lowering Cost Per Hire while simultaneously increasing inbound B2B lead generation.
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Frequently Asked Questions
What is employee advocacy?
When employees actively promote their company's brand, products, or culture on their personal social networks.
Why is it effective for recruiting?
Candidates trust the authentic voices of actual employees over polished corporate career pages.
How do companies encourage advocacy?
By providing easy-to-use content platforms, offering training on personal branding, and gamifying participation.
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