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We find the truth
We survey your people, or test the data you already have against our validated research.
Your next hire is asking AI answer engines about you. So are your customers. Are they hearing the truth?
Every company says its people love working there. Without proof, it sounds like spin to candidates, customers and the AI engines they ask. Best Practice Institute validates your story with real employee evidence, then gets that proof seen everywhere people look.
From Louis Carter, Founder & CEO, Best Practice InstituteBacked by a trained Visipage team, advanced AI tools and Best Practice Institute research across 2.8 million employees at 1,800+ organizations.
Candidates, customers and your board are all asking AI. Here's who's answering.
ChatGPT
Claude
Perplexity
Grok
Gemini
Google AI Overviews
We ask all six what they say about your company, then compare it with what you say about yourself. Where they don't match, your message isn't landing.
Why posting more doesn't fix it
Most teams already post and publish. It still falls flat, because more posts just repeat the claim. Claims without proof read as spin to candidates, customers and AI. What gets believed is validated evidence, put where people look.
How Best Practice Institute closes the gap
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We show how you stack up
Against the companies you compete with for talent.
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We build the evidence
Articles and pages built the way search and AI need them, from your validated employee evidence, not generated copy.
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Your proof shows up where people look
Your careers page, job posts, the profile AI reads, and our research, reports and newsletters.
Case study: DFIN
5 of 6 AI engines
DFIN already had a strong culture. With Best Practice Institute, it became proof AI could read, and as of July 2026, 5 of 6 AI engines describe DFIN as an employer, with the proof behind it.
Read the DFIN case studyAfter Visipage distributed structured entity data for DFIN, Perplexity stopped citing Glassdoor and started citing the certification page directly.
Source: DFIN case study
Organizations working with Best Practice Institute
DFINKyndrylKnowBe4DayforceCloudflare
Built on Best Practice Institute research across 2.8 million employees at 1,800+ organizations.
What you receive before your call
Your personalized 14-page Employer Brand Report: your six-engine read, your gaps against talent competitors, and the exact plan to close them.
The packages
Bronze (Visibility)
Pricing discussed on your call
- 1 badge after licensing
- AI company profile with structured data and 5-level verification
- 3 knowledge articles per month
- AI mention tracking across 6 AI engines, checked weekly
- Distribution to 15+ platforms with placement verification
- BPI syndication once per quarter
- Auto-indexing on Google and Bing
- Visitor intelligence and advanced analytics
- Priority support
Silver (Authority)
Most chosenPricing discussed on your call
- 4 badges after licensing
- Everything in Bronze
- Unlimited knowledge articles and question discovery
- BPI syndication 3 times per month
- Submission packages for wider syndication
- Expanded distribution (10 spoke articles per hub, 5 platform connections)
- Custom domain and API access
Gold (Dominance)
Pricing discussed on your call
- 8 badges after licensing
- Everything in Silver
- Unlimited BPI syndication and distribution
- Unlimited profiles
- White-label branding
- Dedicated account manager
Your read shows the gap. Closing it is the work we do with you. On your call we walk through pricing, confirm the right package and start.
Request your AI Reputation Read
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